Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level.Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor’s Guide, based on the authors’ own teaching experience, which provides a roadmap and guidance on how to best use each case.
Dominique Turpin & Kamran Kashani
Marketing Management: An International Perspective [PDF ebook]
Case Studies
Marketing Management: An International Perspective [PDF ebook]
Case Studies
Mua cuốn sách điện tử này và nhận thêm 1 cuốn MIỄN PHÍ!
Ngôn ngữ Anh ● định dạng PDF ● Trang 512 ● ISBN 9781349275298 ● Nhà xuất bản Macmillan Education UK ● Được phát hành 1999 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 6784673 ● Sao chép bảo vệ Adobe DRM
Yêu cầu trình đọc ebook có khả năng DRM