`This is an important text. It brings together critical reflections on the discipline′s contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doct...
Mục lục
Marketing Disequilibrium – Douglas Brownlie et al
On Redress and Restoration
PART ONE: MARKETING PHILOSOPHY
Postmodernism – Stephen Brown
The End of Marketing?
Commentary ...
Giới thiệu về tác giả
Richard Whittington teaches strategy at the Saïd Business School and New College, where he is Millman Fellow in Management