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Duane E. Sharp
Customer Relationship Management Systems Handbook [EPUB ebook]

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Bìa của Duane E. Sharp: Customer Relationship Management Systems Handbook (ePUB)

This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. It takes readers through the evolution of CRM- from its early beginning to today”s sophisticated data warehouse-based systems. Illustrations enhance the textual presentation. Case studies provide insight and lessons-to-be-learned and describe the benefits of successful CRM implementations. The chapter on privacy issues covers the processes companies use to ensure the privacy of their customer data, the last chapter explores the benefits of a well-conceived CRM strategy.

€141.25

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định dạng EPUB ● Trang 264 ● ISBN 9781040080177 ● Nhà xuất bản Taylor & Francis Ltd ● Được phát hành 2002 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 9373157 ● Sao chép bảo vệ Adobe DRM

Yêu cầu trình đọc ebook có khả năng DRM

Thêm sách điện tử từ cùng một tác giả / Biên tập viên

Duane E. Sharp Ontario, Canada) Sharp Duane E. (SharpTech Associates

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