Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today’s highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote ‘thinking inside the box, ‘ author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book’s unique applied perspective, sets
Business Planning & Market Strategy apart from conventional ‘how to’ planning guides.
Mục lục
Preface
Introduction to Part I
Chapter 1 – Business Planning and Market Strategy in a Nutshell
Chapter 2 – Market Strategy: The Business Plan′s Cornerstone
Chapter 3- Devising a Business Model
Chapter 4 – Getting a Handle on Costs and Financial Prospects
Chapter 5 – Strategic Business Planning from Top to Bottom
Chapter 6 – Managing the Planning Process
Introduction to Part II
Chapter 7 – Creating Shareholder Value by Creating Customer Value
Chapter 8 – Situation Analysis Concepts and Frameworks
Chapter 9 – Reporting Situation Analyses
Chapter 10 – Coping with Uncertainties
Chapter 11 – Projecting Financial Results and Needs
Introduction to Part III
Chapter 12 – Writing and Pitching a Business Plan
Chapter 13 – Raising Capital and Choosing a Business′ Legal Structure
Chapter 14 – Monitoring Performance
Appendix: A Sample Plan for Lynn’s Hair in Style
Index
Giới thiệu về tác giả
E. K. Valentin is an Eccles Research Fellow and Professor of Marketing and Management in the John B. Goddard School of Business and Economics, Weber State University, Ogden, Utah. He earned his Ph.D. from the University of Utah in 1979 and has taught M.B.A. courses in marketing and market strategy, as well as undergraduate courses in marketing, strategic management, business research, and statistics. His research has been cited in The Wall Street Journal, and more than 50 of his articles and cases have appeared in various scholarly publications. In addition to teaching, he has been active in consulting.Dr. Valentin’s academic career was preceded by military service and work in the private sector. Shortly after leaving the Army, he became an electronic communications site supervisor in Thailand during the Vietnam War Era. In 1971, after earning B.S. and M.B.A. degrees from the University of Utah, he joined the Boise Cascade Corporation, then a Fortune 100 company, as an assistant to various division and corporate executives. In 1977, he joined the Morrison-Knudsen Company as a senior corporate planning analyst, but returned to Boise Cascade in 1978 until he decided to pursue a teaching career in 1982.Dr. Valentin can be reached at [email protected] or at [email protected].
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