Angebotsorientierte Marktbearbeitung durch Qualifizierungsberatung

Eckart Severing & Herbert Loebe

Eckart Severing & Herbert Loebe
Angebotsorientierte Marktbearbeitung durch Qualifizierungsberatung [PDF ebook]
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Bìa của Eckart Severing & Herbert Loebe: Angebotsorientierte Marktbearbeitung durch Qualifizierungsberatung (PDF)

Die betrieblichen Investitionen in Weiterbildung stagnieren besonders in kleinen und mittleren Unternehmen (KMU) trotz steigendem Bedarf an Mitarbeiterqualifizierung. Eine professionelle, standardisierte und niederschwellig angesetzte Qualifizierungsberatung kann die Personalabteilung entlasten und spürbare ökonomische Effekte erzielen. Aber geschulte Qualifizierungsberater werden häufig aus Unkenntnis des Angebotes nicht eingesetzt.
Der Leitfaden richtet sich an Akteure und Institutionen der Qualifizierungsberatung, die ihr Dienstleistungsangebot ausbauen und ihren Markt erweitern wollen. Er stellt praxisnahe Konzepte und kommunikative Strategien vor, mit denen Qualifizierungsberater dieses Ziel erreichen können.

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Inhalt
Einleitung
Stand der Qualifizierungsberatung
Handlungshilfen für gestaltende Akteure im Feld der Qualifizierungsberatung
Standardisierte Angebotsorientierung in der Qualifizierungsberatung
Personalentwicklung in KMU und externer Unterstützungsbedarf
Ist und Soll der Qualifizierungsberatung
Anforderung: Standardisierte Angebotsorientierung
Schritt 1: Strategische Ausrichtung des Leistungsangebotes
Schritt 2: Bestimmung des Leistungsprofils
Anforderungen an die angebotene Leistung
Ganzheitliches Leistungsprofil und Standardisierung
Schritt 3: Kommunikation der Leistungen
Gestaltung der Sachebene
Relevante Themen zur Betriebsansprache
Nutzenargumentation
Gestaltung der Beziehungsebene
Schritt 4: Reflexion und Steuerung der Marktbearbeitungsstrategie
Fazit
Informationen zum Thema
Verwendete Literatur
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Ngôn ngữ tiếng Đức ● định dạng PDF ● Trang 62 ● ISBN 9783763951185 ● Kích thước tập tin 2.6 MB ● Biên tập viên Eckart Severing & Herbert Loebe ● Nhà xuất bản Bertelsmann, W ● Thành phố Bielefeld ● Quốc gia DE ● Được phát hành 2013 ● Phiên bản 1 ● Có thể tải xuống 24 tháng ● Tiền tệ EUR ● TÔI 2652533 ● Sao chép bảo vệ DRM xã hội

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Herbert Loebe Eckart Severing Forschungsinstitut Betriebliche Bildung (f-bb)

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