Elizabeth Chang & Farookh Hussain 
Trust and Reputation for Service-Oriented Environments [PDF ebook] 
Technologies For Building Business Intelligence And Consumer Confidence

Trustworthiness technologies and systems for service-oriented
environments are re-shaping the world of e-business. By building
trust relationships and establishing trustworthiness and reputation
ratings, service providers and organizations will improve customer
service, business value and consumer confidence, and provide
quality assessment and assurance for the customer in the networked
economy.

Trust and Reputation for Service-Oriented Environments is
a complete tutorial on how to provide business intelligence for
sellers, service providers, and manufacturers. In an accessible
style, the authors show how the capture of consumer requirements
and end-user opinions gives modern businesses the competitive
advantage.

Trust and Reputation for Service-Oriented
Environments:

* Clarifies trust and security concepts, and defines trust, trust
relationships, trustworthiness, reputation, reputation
relationships, and trust and reputation models.

* Details trust and reputation ontologies and databases.

* Explores the dynamic nature of trust and reputation and how to
manage them efficiently.

* Provides methodologies for trustworthiness measurement,
reputation assessment and trustworthiness prediction.

* Evaluates current trust and reputation systems as employed by
companies such as Yahoo, e Bay, Biz Rate, Epinion and Amazon,
etc.

* Gives ample illustrations and real world examples to help
validate trust and reputation concepts and methodologies.

* Offers an accompanying website with lecture notes and
Power Point slides.

This text will give senior undergraduate and masters level
students of IT, IS, computer science, computer engineering and
business disciplines a full understanding of the concepts and
issues involved in trust and reputation. Business providers,
consumer watch-dogs and government organizations will find it an
invaluable reference to establishing and maintaining trust in open,
distributed, anonymous service-oriented network environments.

Mục lục

Preface.

Author Introduction.

Acknowledgement.

Chapter 1 Trust and Security in Service-Oriented
Envirnoments.

Chapter 2 Trust Concepts and Trust Model.

Chapter 3 Trustworthiness.

Chapter 4 Trust Ontology for Service-Oriented
Environment.

Chapter 5 The Fuzzy and Dynamic Nature of Trust.

Chapter 6 Trustworthiness Measure with CCCI.

Chapter 7 Trustworthiness systems.

Chapter 8 Reputation Concepts and the Reputation
Model.

Chapter 9 Reputation Ontology.

Chapter 10 Reputation Calculation Methodologies.

Chapter 11 Reputation Systems.

Chapter 12 Trust and Reputation Prediction.

Chapter 13 Trust and Reputation Modelling.

Chapter 14 The Vision of Trust and Reputation
Technology.

References.

Index.

Giới thiệu về tác giả

Elizabeth Chang, Curtin Business School, has created,
developed and taught courses in software engineering, project
management, HCI, e-commerce, Databases, and Logistics and Supply
Chain Management. She has also successfully managed several
commercial-grade IT projects for industry, taking them through the
entire software lifecycle to project completion. These
projects range across Internet, peer-to-peer communications and
e-commerce applications. Professor Chang has over 100
scientific conference and journal papers of which 20 are on
Trust.

Professor Tharam Dillon is Dean of Information Technology
at the University of Technology, Sydney. He is an expert in
the fields of software engineering and data mining, and in trust,
security and component-oriented access control. He has
published five authored and four co-edited books, in addition to
over 400 scientific papers in refereed journals and
conferences.

Farookh K. Hussain is a Ph D student at Curtin Business
School, and has become an expert in the field of Trust,
co-authoring over 20 papers on Trust over the last two years.