Dr. Eugene Y. Chan is Professor of Marketing at the Ted Rogers School of Management, Toronto Metropolitan University. He is a scholar in branding, brand crises, and corporate activism, with over 50 publications in leading journals on these topics. Dr. Chan teaches undergraduate and graduate courses and has received multiple awards. Recognized for his expertise, Dr. Chan”s work informs both academic theory and practical strategies for navigating today’s complex marketing landscape. He is also the author of Consumer Behavior in Practice: Strategic Insights for the Modern Marketer.
2 Ebooks bởi Eugene Y. Chan
Eugene Y. Chan: Consumer Behavior in Practice
Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketin …
EPUB
Anh
DRM
€95.51
Eugene Y. Chan: Managing Brand Crises
Managing Brand Crises: A Guide to Navigating the Storm equips brand managers, PR professionals, and business leaders with the tools they need to weather the storm and emerge stronger. In today’s fast …
EPUB
Anh
DRM
€17.99
