Information Markets is a compendium of the i-commerce, the commerce with digital information, content as well as software. Information Markets is a comprehensive overview of the state of the art of economic and information science endeavors on the markets of digital information. It provides a strategic guideline for information providers how to analyse their market environment and how to develop possible strategic actions. It is a book for information professionals, both for students of LIS (Library and Information Science), CIS (Computer and Information Science) or Information Management curricula and for practitioners as well as managers in these fields.
Giới thiệu về tác giả
Frank Linde, Professor of Economics (Research focus: Information Economics), Cologne University of Applied Sciences, Germany, Institute of Information Science; Wolfgang G. Stock, professor for information science and head of the department of Information Science, Heinrich-Heine-University Düsseldorf.
Thêm sách điện tử từ cùng một tác giả / Biên tập viên
7.764 Ebooks trong thể loại này
