Gerold Behrends & Ines Dombrowski 
Kommunikative Beeinflussung in der Gesellschaft [PDF ebook] 
Kontrollierte und unbewute Anwendung von Sozialtechniken

Workplace training and education have increasingly been seen as pivotal factors in improving the abilities, skills and competitiveness of industry, and the aim of the Management Charter Initiative (M …

This book provides a contemporary perspective on a broad range of international migration problems. It considers recent immigration trends and policies as well as the theory and evidence related to t …

The growth and persistence of government budget deficits is causing increasing concern in both developed and developing countries. They have provoked extreme responses: some economists hold that they …

First Published in 1987. The Political Economy of Risk and Choice in Senegal grows out of the efforts and concerns of many people and institutions. The Ministry of Plan in the Government of Senegal a …

CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspec …

It is becoming increasingly difficult to deny that human activity is a factor in global climate change. This special volume of REA facilitates readers to better understand the ways in which people ar …

Since adapting the principles of the Toyota Production System to health care in 2002, Virginia Mason Health System has made enormous leaps forward in quality, safety, patient experience of care, and …

Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. En …

Airline Choices for the Future: From Alliances to Mergers offers an up-to-date assessment of the industry as it stands today, delivering a comprehensive insight into how the world of airline alliance …

The impact of North Sea oil and gas on the British economy is examined thoroughly in this book. It explores why the early years of the 1980s, when oil production had risen to the level of self-suffic …