While most businesses know the importance of online reviews on sites such as Yelp.com, they have no clue how to grab the reins and help shape the conversation around their service or product. This guide will help users begin crafting and managing a winning presence on the Yelp reviews platform. It opens with a chapter outlining the opportunity for businesses of all types so that everyone understands how reviews affect the bottom line. The book then explores Yelp’s demographics and then shows how to best use Yelp’s features, including how to claim your business listing and craft a compelling presence. The compelling e-book also includes information about how to communicate with reviewers, how to receive and respond to alerts when new reviews–good or bad–are posted, and when paid membership and promotional options should be considered. It’s a great introduction to the crucial Yelp reviews platform and will also include promotion and a coupon for the upcoming Five Stars: Putting Online Reviews to Work for Your Business book (January 2014).
Giới thiệu về tác giả
Online marketing consultants Jennifer Grappone (Los Angeles) and Gradiva Couzin (San Francisco) have improved the online presence of a wide variety of companies in entertainment, software, non-profit, and retail for over a decade. They work with clients to develop and implement thoughtful, results-oriented strategies for SEO, social media, and paid search using a holistic approach that combines good writing, compelling content, search-friendly site design and usability, all informed by meaningful metrics. Equally adept with B2B and B2C, the human element and technical details, and local and international targeting, together they deliver a well-rounded, left-brain/right-brain approach to their clients’ digital strategies.
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