‘The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously’ Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world’s most revered company? Why do its campaigns – from ‘Just do it’ to the famous Nike swoosh – capture the imaginations of millions worldwide? And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history – for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.’Great story, amazing career, so inspirational . . . I couldn’t put it down’ Chris Evans’The ultimate playbook to unleash creativity in any team’ Jake Humphrey, author of High Performance’An unforgettable account of a man and a business that never had to try to be someone else’s idea of cool – because they had already defined it themselves’ Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy’Brilliant . . . Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger’ Nir Eyal, author of Hooked’This book made me smile in my soul’ Mary Portas’Remarkable . . . A distinctive framework that will help marketers and creatives connect with their audiences like never before’ Jonah Berger, author of Contagious
Greg Hoffman
Emotion by Design [EPUB ebook]
Lessons on Creativity from a Life at Nike
Emotion by Design [EPUB ebook]
Lessons on Creativity from a Life at Nike
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Ngôn ngữ Anh ● định dạng EPUB ● ISBN 9781529159059 ● Nhà xuất bản Cornerstone ● Được phát hành 2022 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 8486025 ● Sao chép bảo vệ Adobe DRM
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