Tác giả: Greg M Allenby

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1 Ebooks bởi Greg M Allenby

Greg M Allenby: Perspectives On Promotion And Database Marketing: The Collected Works Of Robert C Blattberg
Quantitative marketing as a discipline started around the mid 60’s and has been dominated by only a handful of individuals. Robert Blattberg is one of them and has been a leader in setting a research …
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€184.99