More than 40 years working in and for pharmaceutical companies and teaching are brought together in this book.
in 1975 Hanno Wolfram started his pharma-career as a medical representative. During his career he held various senior management roles in marketing, sales, and HR. He stepped out after 21 years as P&L responsible Area Manager Europe in a globally acting, privately owned, and research based pharmaceutical company.
As Coach, Consultant, Change agent, and sounding board for senior managers, he provided insight and novel concepts. He enjoyed working with pharmaceutical people in more than 25 countries on all continents.
In an effort to support the development of pharma companies from a rep based selling-approach towards future proof Key Account Management he published the first ever textbook: Key Account Management in Pharma.
4 Ebooks bởi Hanno Wolfram
Hanno Wolfram: Pharma Bettlektüre
Die Pharmaindustrie Wahrnehmung und Reputation der Pharmaindustrie entsprechen keinesfalls den Beiträgen, die diese Industrie für Lebensqualität, Lebenserwartung, Genesung oder Verbesserung von Gesun …
EPUB
tiếng Đức
€6.49
Rainer Seiler & Hanno Wolfram: Pharma Key Account Management
Die Nachfrage nach medizinischen und pharmazeutischen Innovationen einerseits und die Reglementierungen durch gesundheitspolitische Rahmenbedingungen andererseits haben massive Auswirkungen auf die p …
PDF
tiếng Đức
€24.99
Hanno Wolfram: Digital in Health
Indicating ways to improve patient-outcome was the main driver writing this book. Two years of research, structuring, collecting, and writing around the central subject of our days: digital. Similar …
EPUB
Anh
€12.99
Hanno Wolfram: Key Account Management in Pharma
The book Key Account Management in Pharma is powered by more than 45 years of experience in the pharmaceutical industry. Writing was driven by the will to add value to marketeers and managers in this …
EPUB
tiếng Đức
€5.99
