Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
Mục lục
PART I: FRANCHISING APPROACHES AND FRAMEWORKS Franchising In Emerging Markets; D.Welsh & C.Falbe Franchising as an Entrepreneurial Form of Business; M.Sardy Internationalization of Franchising; L.Ni & R.Wang Clustering For International Market Selection; A.Shoham PART II: AREA STUDIES OF FRANCHISING Franchising in Italy; D.Vianneli Franchising in Morocco; R.Alami Franchising in Croatia; M.Alpeza & A.Erceg Microfranchising in Less Developed Countries; M.Munoz & M.C.Mitchel PART III: INTERNATIONAL FRANCHISING CASES Ruth’s Chris Franchises Expand Internationally; A.Kupetz International Franchising at Best Western; G.Cliquet , M.C.Mitchel & R.Perrigot San Francisco Coffee House Opens in Croatia; M.Alpeza & A.Erceg Athlete’s Foot Master Franchisee in China Final Reflections
Giới thiệu về tác giả
ILAN ALON is George D. and Harriet W. Cornell Professor of International Business at Rollins College and Visiting Scholar at Harvard University Alon has taught franchising courses in China (Fudan and CEIBS), Italy (MIB), and India (IILM), and lectured extensively on the topic in various professional associations, including the International Franchise Association, International Society for Franchising, and the Academy of International Business. In the realm of consulting, he has worked with governmental agencies and companies advising them about the use of franchising and internationalization. In Croatia he was responsible for introducing franchising education, as well as training bankers, business consultants, franchisors, franchisees, and lawyers.
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