Social franchising represents a third generation form of franchising development, after trade-name and business-format franchising. At the intersection of social enterprise and micro finance literatures, this book reviews a variety of social franchising formats across a number of developing countries.
Mục lục
Introduction (Ilan Alon) 1. Social Franchising as an Organizational Format – An Overview; Anita du Toit 2. Overcoming Institutional Challenges in Microfranchising; Lisa Jones Christensen and David Lehr 3. The Scope for Scaling Up Social Enterprises in China; Michael Norton 4. Access Afya: Micro-Clinic Health Franchise Designed for Scale; Kevin Mc Kague, Melissa Menke, Ajanthy Arasaratnam 5. World Vision: Catalyzing the growth of Microfranchising in Tanzania; Andy Hunter and Ashley Wheaton
Giới thiệu về tác giả
Ilan Alon is Cornell Professor of International Business at Rollins College and a visiting scholar at Georgetown University, USA. A prolific author on global franchising, Dr. Alon’s books include:
Global Franchising Operations Management: Cases in International and Emerging Markets Operations (FT Press, 2012),
Franchising Globally: Innovation, Learning and Imitation (Palgrave, 2010),
Service Franchising: A Global Perspective (Springer, 2005),
International Franchising in Industrialized Markets: Western and Northern Europe (CCH Inc., 2003),
International Franchising in Industrialized Markets: North America, Pacific Rim and Other Developed Countries (CCH Inc., 2002),
International Franchising in Emerging Markets: China, India, and Other Asian Countries (CCH Inc., 2001),
International Franchising in Emerging Markets: Central and Eastern Europe and Latin America (CCH Inc., 2001),
The Internationalization of US Franchising Systems (Garland Publishing, 1999).
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