Tác giả: Jack J. Phillips

Jack J. Phillips is chairman of the ROI Institute, Inc. Aworld-renowned expert on measurement and evaluation, Phillipsprovides consulting services to Fortune 500 companies and workshopsfor major conference providers throughout the world. Phillips isthe author or editor of more than thirty books and more than onehundred articles. Wendi Friedman Tush is president of the Lexicomm Group, astrategic communications consulting company. The Lexicomm Groupspecializes in “thought leadership” marketing and raises executiveprofiles, revitalizes corporate identities, changes hearts andminds, and provides crisis management for companies and their keyexecutives. Tush has rebranded, repositioned, and created strategiccommunications and public relations campaigns for many CEOs andcompanies. The ROI Institute, Inc., is a benchmarking, research, andinformation sharing organization that provides consulting services, workshops, and certification in the ROI Methodology. Widelyconsidered the leading authority on evaluation and measurement oflearning and development in organizations, the ROI Instituteconducts workshops and offers certification for thousands ofpractitioners through a variety of strategic partners.