Jacob Goldenberg is Professor of Marketing at the School of Business Administration and head of the Marketing department at the Hebrew University of Jerusalem, and one of the founders of SIT, a major innovation consultancy. His work has been covered by the New York Times, Wall Street Journal, Boston Globe, BBC News, Wired and Economist.
6 Ebooks bởi Jacob Goldenberg
Drew Boyd & Jacob Goldenberg: Inside the Box
Kreative Ideen entwickeln – mit diesem Buch über Innovationstechniken Das Erstellen innovativer Konzepte fällt Ihnen schwer? Sie haben Probleme bei der Ideenfindung? Dann kann Ihnen dieses Buch mit …
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€16.99
Drew Boyd & Jacob Goldenberg: Inside the Box
The inside-the-box approach can reveal key opportunities for innovation that are hiding in plain sight (Daniel H. Pink, author of Drive).The traditional attitude toward creativity in the American bus …
EPUB
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€16.42
Drew Boyd & Jacob Goldenberg: Inside the Box
Current business wisdom holds that to forge a powerfully original solution to problems, we must think outside the box. But, as Goldenberg and Boyd reveal, based on expertise and experience in both co …
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€12.99
Jacob Goldenberg & Shaul Oreg: Resistance to Innovation
Every year, about 25, 000 new products are introduced in the United States. Most of these products fail-at considerable expense to the companies that produce them. Such failures are typically thought …
EPUB
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€61.86
