Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers
Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them.
The authors provide an overview of theoretically-informed literacy and critical
analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book:
* Reveals how to analyze visual imagery
* Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained
* Combines research, theory, and professional practice of visual communication
Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.
Mục lục
Part One: Understanding Visual Communication
Chapter 1: Making Sense of Visual Culture
Chapter 2: Visualizing Ethics
Chapter 3: Ways of Seeing: Visual Rhetoric
Part Two: Basic Ways of Seeing, Interpreting, and Creating
Chapter 4: Sign Language: Semiotics
Chapter 5: This Means That: Metaphor
Chapter 6: Storytelling: Visual Narratives
Chapter 7: Visual Voices: Fantasy Themes
Part Three: Using Visuals in Professional Communication
Chapter 8: Advertising
Chapter 9: Public Relations
Chapter 10: Journalism
Chapter 11: Visuals in Organizations
Chapter 12: Intercultural Communication
Giới thiệu về tác giả
Janis Teruggi Page is Clinical Assistant Professor, Communication Department, University of Illinois at Chicago.
Margaret Duffy is Executive Director, Novak Leadership Institute and Professor of Strategic Communication, University of Missouri.
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