This second edition of New Business Models in the Digital Age is full of updated, need-to-know information for anyone interested in this topic. Due to the outstanding reception the original report had in 2014, having been downloaded over 5, 000 times, and because of all of the available new data and important developments, it was necessary to expand the report after just a year to include all of the changes that have taken place since then. Some of the biggest news in this year’s edition comes from the world of micropayments, namely the new and hotly debated ‘pay what you read’ business model. The newest changes in subscription models, which are having a hard time taking hold in the book sector, are also discussed as is the surge in the number of new crowdfunding projects that have led to the consolidation of this business trend in the last year alone.
Mục lục
0. INTRODUCTION
TRANSVERSAL TENDENCIES THAT SHAPE BUSINESS MODELS
BEYOND SINGLE-UNIT SALES: NEW BUSINESS MODELS
1. DIGITAL BUSINESS MODELS
1.1. MICROPAYMENTS: FRAGMENTED CONTENT
1.2. PAY-PER-USE: STREAMING & PAY-PER-VIEW
1.3. SUBSCRIPTION
1.4. MEMBERSHIP
1.5. FREEMIUM/PREMIUM
1.6. EMBEDDED ADVERTISING
1.7. OPEN ACCESS
1.8. P2P-MOOCs
2. NEW MODELS SOMEWHERE BETWEEN EXPERIMENTATION AND RATIONALIZATION
2.1. PAY WHAT YOU WANT
2.2. BUNDLING
2.3. CROWDFUNDING
2.4. GAMIFICATION
2.5. DIRECT SELLING
2.6. SELF-PUBLISHING
2.7. LIBRARY e LENDING
TYPES OF LICENSES: PERMANENT, PERPETUAL ACCESS, SUBSCRIPTION, PAY WHAT YOU READ, ETC.
COMPARATIVE ANALYSIS OF INTERNATIONAL PLATFORMS
KEY POINTS TO CONSIDER WHEN STARTING AN e LENDING PROJECT
2.8. RIGHTS LICENSING PLATFORMS
3. THE CURRENT STATE OF e COMMERCE AND THE EVOLUTION OF PAYMENT MODELS
3.1. FROM RETAIL TO e COMMERCE
3.2. BIG DATA. THE KEY TO DIGITAL BUSINESS MODELS
3.3. FROM FREE TO DIVERSIFICATION: MOVING TOWARDS A BLENDED MODEL
3.4. DIGITAL EVOLUTION AND TRENDS IN LATIN AMERICA
CHALLENGES AND OPPORTUNITIES
4. CONCLUSIONS
Giới thiệu về tác giả
Dosdoce.com is a website dedicated to the analysis of new technologies in the book world. Since its launch in 2004, Dosdoce.com’s aim has been to encourage publishers, booksellers, libraries, museums, foundations, etc. to incorporate all kinds of technology and to better understand the implications and benefits that using technology may have for their organizations.
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