Tác giả: Jim A. Reekers

Jim Reekers, MD, Ph D, is a well-known interventional radiologist with a more than 25 years experience in lecturing all around the globe. He is a professor of Interventional Radiology at the University of Amsterdam, The Netherlands and he is working at the Academic Medical Center in Amsterdam. He has been the president of the Cardiovascular and Interventional Society of Europe (CIRSE) and is currently the chairman of the European School for Interventional Radiology (ESIR) His main goal has always been the promotion and education of the medical specialty of Interventional Radiology. Over the years he has developed a vision on how to get the most out of a medical lecture. He noticed that many medical lectures are unstructured with unreadable Power Point slides presented in a non convincing style. Most doctors have no training in lecturing and there are no courses or books to teach them. “Any business professional would be in serious problems if he tried to sell his products or ideas in theway most doctors give a lecture”, Dr Reekers says. Looking at commercial presentations he realized that medical doctors could learn a lot from them. He started to develop local guidelines for presenting scientific data. This book is based on this experience and vision together with what is known in corporative business about presenting data.