Joe Hair & Marko Sarstedt 
Advanced Issues in Partial Least Squares Structural Equation Modeling [EPUB ebook] 

The
Second Edition of
Advanced Issues in Partial Least Squares Structural Equation Modeling offers a straightforward and practical guide to PLS-SEM for users ready to go further than the basics of
A Primer on Partial Least Squares Structural Equation Modeling
,  Third Edition. Even in this advanced guide, the authors have limited the emphasis on equations, formulas, and Greek symbols, and instead rely on detailed explanations of the fundamentals of PLS-SEM and provide general guidelines for understanding and evaluating the results of applying the method. A single study on corporate reputation features as an example throughout the book, along with a single software package (Smart PLS 4.0) to provide a seamless learning experience. The approach of this book is based on the authors’ many years of conducting research and teaching methodology courses, including developing the Smart PLS software. The preparation of the book, especially this new edition, is based on the authors’ desire to communicate the PLS-SEM method to a much broader audience from management and marketing to engineering, geography, medicine, political and environmental sciences, psychology, and beyond. The
Second Edition includes a new chapter on the necessary condition analysis (NCA) and covers the most recent developments in PLS-SEM, with detailed guidelines for estimating and validating higher-order constructs and nonlinear effects as well as more insights on multigroup and latent class analyses using FIMIX-PLS and PLS-POS. The book is aimed at researchers and practitioners who seek to gain comprehensive knowledge of more advanced PLS-SEM methods.

Mục lục

Chapter 1: An Overview of Recent and Emerging Developments in PLS-SEM

Chapter 2: Higher-order Constructs

Chapter 3: Advanced Modeling and Model Assessment

Chapter 4: Advanced Results Illustration

Chapter 5: Modeling Observed Heterogeneity

Chapter 6: Modeling Unobserved Heterogeneity

Giới thiệu về tác giả

Siegfried P. Gudergan is Professor of Strategy within James Cook University in Australia. He also is a Visiting Distinguished Professor at Aalto University in Finland, Visiting Professor at Vienna University of Economics and Business (WU Wien) in Austria, and Emeritus Professor at the University of Waikato in New Zealand. He holds a Ph D in Management from the Australian Graduate School of Management that was awarded by both the University of Sydney and the University of New South Wales in Australia, and a degree in Business and Economics from RWTH-Aachen University in Germany. His research has been published in leading management, strategy, and marketing journals, and is recognized internationally. Some of his Ph D students have won awards from the Academy of Management and Strategic Management Society. He has various board and professional roles, and has consulted to or worked with numerous organizations, including start-ups and large multinational companies.