Tác giả: Joel Scott

Joel Scott is president of the Computer Control Corporation, headquartered in Connecticut. Since 1991, Computer Control Corporation has been focused on designing and installing high-quality CRM systems. Well known in the industry, Computer Control has garnered numerous industry awards for sales, training, and CRM best practices. Mr. Scott has authored several editions of Gold Mine For Dummies and numerous articles and white papers on client retention systems. Mr. Scott can be reached by e-mail at [email protected]. David Lee founded Vertical Marketing Inc. in 1983. He has more than thirty years of business experience in CRM and information systems industries. This is his first Dummies book, although he has written several white papers on CRM and the industry. He can be reached at [email protected].