John Bradley 
Cadbury’s Purple Reign [PDF ebook] 
The Story Behind Chocolate’s Best-Loved Brand

A unique expose of the Cadbury story, providing an unprecedented
insight into the makings of an iconic brand.
Cadbury’s Puple Reign for the first time tells the
in-depth story and definitive history of the Cadbury brand, and how
it came to be the world’s pre-eminent chocolate brand. It presents
a no holds barred account of the rollercoaster ride the
organization has experienced that has, ultimately, led to its
success. It is a story of endurance, where, in the UK, Cadbury is a
clear market leader.
This fascinating journey that has been the history of Cadbury
makes it an ideal example with which to illuminate the story of
consumerism. The company was established even before there
were a mass of consumers to sell to, and was at the forefront of
many of the developments which facilitated the rise of mass
markets:
* Putting product quality at the heart of the brand.
* Harnessing the miracles of the Industrial and Transportation
Revolutions to drive explosive growth
* Industry consolidation via mergers and acquisitions to cement
critical mass
* A radical approach to harnessing the potential of its workforce
to create the most effectively run company in Britain
* The virtuous circle of economies of scale which slashed prices
and brought chocolate to the masses
* Innovative marketing and selling approaches that put the
Cadbury brand into not just the minds of consumers, but their
hearts.
Illustrated with fact, anecdote and beautiful images from
previously archived material, this book provides the reader with an
unprecedented insight into one of the world’s most iconic
brands. These insights will help any consumer business that aspire
to build longevity for their brand with lessons on how to better
endear itself to consumers, and how to turn that relationship into
profitable sales.
The book has the full backing from Cadbury and chairman Sir John
Sunderland provides the foreword.

Mục lục

Giới thiệu về tác giả