John Bogle puts our obsession with financial success in
perspective
Throughout his legendary career, John C. Bogle-founder of the
Vanguard Mutual Fund Group and creator of the first index mutual
fund-has helped investors build wealth the right way and led a
tireless campaign to restore common sense to the investment world.
Along the way, he’s seen how destructive an obsession with
financial success can be. Now, with Enough., he puts this
dilemma in perspective.
Inspired in large measure by the hundreds of lectures Bogle has
delivered to professional groups and college students in recent
years, Enough. seeks, paraphrasing Kurt Vonnegut, ‘to poison
our minds with a little humanity.’ Page by page, Bogle thoughtfully
considers what ‘enough’ actually means as it relates to money,
business, and life.
* Reveals Bogle’s unparalleled insights on money and what we
should consider as the true treasures in our lives
* Details the values we should emulate in our business and
professional callings
* Contains thought-provoking life lessons regarding our
individual roles in society
Written in a straightforward and accessible style, this unique
book examines what it truly means to have ‘enough’ in world
increasingly focused on status and score-keeping.
Mục lục
Introduction.
MONEY.
Chapter 1: Too Much Cost, Not Enough Value.
Chapter 2: Too Much Speculation, Not Enough Investment.
Chapter 3: Too Much Complexity, Not Enough Simplicity.
BUSINESS.
Chapter 4: Too Much Counting, Not Enough Trust.
Chapter 5: Too Much Business Conduct, Not Enough Professional
Conduct.
Chapter 6: Too Much Salesmanship, Not Enough Stewardship.
Chapter 7: Too Much Management, Not Enough Leadership.
LIFE.
Chapter 8: Too Much Focus on Things, Not Enough Focus on
Commitment.
Chapter 9: Too Many Twenty-First-Century Values, Not Enough
Eighteenth-Century Values.
Chapter 10: Too Much ‘Success, ‘ Not Enough
Character.
WRAPPING UP: WHAT’S ENOUGH?
What’s Enough for Me? For You? For America?
Afterword: A Personal Note About My Career.
Acknowledgments.
Notes.
Index.
Giới thiệu về tác giả
John C. Bogle is founder of the Vanguard Mutual Fund Group and President of its Bogle Financial Markets Research Center. He created Vanguard in 1974 and served as chairman and chief executive officer until 1996 and senior chairman until 2000. In 1999, Fortune magazine named Mr. Bogle as one of the four ‘Investment Giants’ of the twentieth century; in 2004, Time named him one of the world’s 100 most powerful and influential people; and Institutional Investor presented him with its Lifetime Achievement Award. Enough., Bogle’s seventh book, follows his 2007 bestseller The Little Book of Common Sense Investing (Wiley).
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