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John Dawson 
Marketing Environment (RLE Marketing) [EPUB ebook] 

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Bìa của John Dawson: Marketing Environment (RLE Marketing) (ePUB)

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.

€56.60
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Ngôn ngữ Anh ● định dạng EPUB ● Trang 380 ● ISBN 9781317647294 ● Nhà xuất bản Taylor and Francis ● Được phát hành 2014 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 3377556 ● Sao chép bảo vệ Adobe DRM
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Thêm sách điện tử từ cùng một tác giả / Biên tập viên

John A. DawsonUK) Dawson John (University of EdinburghUK) Dawson John (University of StirlingJohn Dawson

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