John Hawkins 
Customer Relationship Marketing [EPUB ebook] 
To inspire good customer service behaviour, we must be able to measure customer experiences meaningfully.

Enhance your customer support and truly differentiate yourself from your competition!There is no question about the impact great customer service has on an organisation. How to understand customers needs will give you the tools to make a connection and build a relationship with your customer base. Today we may be providing a service, tomorrow we may be a receiving one; it is the beauty of …