A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events. The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations.This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.
Johnny Allen & Glenn A. J. Bowdin
Events Management [EPUB ebook]
Events Management [EPUB ebook]
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Ngôn ngữ Anh ● định dạng EPUB ● Trang 852 ● ISBN 9781000904451 ● Nhà xuất bản Taylor and Francis ● Được phát hành 2023 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 9250577 ● Sao chép bảo vệ Adobe DRM
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