Nearly all innovation is done by teams. And while there are many books about the innovation process, and also many about managing teams, the management of innovation teams has gone unaddressed.
This matters, because innovation teams are not like other teams. Most teams and their managers know where they are headed. They’ve probably been there and done it previously, more than once. Innovation is different. The problem objective has been outlined, but the journey and the destination are full of unknowns and untrieds. The team is tasked with going where none have gone before-with scaling a mountain whose height, form, and hidden passes are unknown, and doing so before a rival team from the other side of the mountain finds the summit.
There’s no simple formula to enable innovation team managers to accomplish this daunting task. But Jonathan Cagan and Peter Boatwright-Carnegie Mellon professors and practitioners with a combined 50+ years of experience in research, consulting, and hands-on innovation-have learned a lot about what works and what doesn’t.
In Managing the Unmanageable, they offer 13 tips that can greatly improve the odds for success for any innovation team. Filled with eye-opening real-world examples, bolstered by groundbreaking research studies, and enlivened with illustrations by artist Kurt Hess, it’s a quick, fascinating read that any manager with a mandate to innovate will find irresistible-and essential.
Mục lục
Foreword by Matt Rogers
Introduction
1.Why Innovate?
2. Manage the Process, Not the Solution
3. Create the Right Team
4. Climb Above the Clouds
5. Reframe to the Better Opportunity
6. Embrace Seven
7. Decide When to Decide
8. Make Change Makers
9. Price It Forward
10. Manage Technology Trends
11. Invest in Your Best
12. Learn to Tell Product Stories
13. Build and Manage Your Cybernetic Innovation Team
A Final Word: Embrace Adaptability, Embrace Uncertainty
Acknowledgments
Source Notes
Index
About the Authors
Giới thiệu về tác giả
Matt Rogers knows quite a bit about innovation teams. At Apple, he built the software team for 10 generations of the i Pod, was a member of the original i Phone team, and worked on shipping the first i Pad. As cofounder of Nest (now Google Nest) he built the team that built the first learning thermostat. In 2017, he founded and currently coleads Incite.org, a new model of catalytic capital that invests broadly for social impact. And in 2023 Matt introduced his latest innovation with the founding of Mill, a new way to compost food scraps.
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