3 Ebooks bởi K. Scott Swan
K. Scott Swan & Shaoming Zou: Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing
Interdisciplinary approaches are critical to solve the interesting problems of the day. Branding, product design, and innovation are topics that have not been covered in the series so far but have …
EPUB
DRM
€137.52
Kate Gillespie & K. Scott Swan: Global Marketing
Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications.
Incre …
EPUB
DRM
€224.92
Kate Gillespie & K. Scott Swan: Global Marketing
Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications.
Incre …
PDF
DRM
€222.26
