How to sell your way without selling your soul.
Selling can feel like a necessary evil, but it doesn’t have to be. In Authentic Selling®, internationally recognized sales expert Kendrick Shope reveals the secrets to selling with integrity, compassion, and undeniable success. This isn’t just another sales book. It’s a blueprint for entrepreneurs, business owners, and sales professionals who want to make millions without sacrificing who they are.
Packed with practical strategies, engaging stories, and Kendrick’s signature Southern charm, Authentic Selling® guides you through the proven steps to:
- To genuinely connect with clients and build relationships
- Close deals with confidence
- Build a business that not only brings in sales but also leaves a lasting impact
Used by over 80, 000 students per year to close 80 to 90 percent of their sales calls, compared to an average of 30%. Get ready to transform your sales approach from pushy to persuasive, sleazy to sincere. Whether you’re a seasoned pro or just starting out, Authentic Selling® will show you how to sell more while staying true to yourself.
Your path to profitable, purpose-driven sales starts here.
Mục lục
Authentic Selling® Orientation ix
1 Your Authentic Selling® Mindset 1
2 Your Customer’s Money 15
3 Authentic Truths 31
4 Your Authentic Business 47
5 Your Authentic Communication 63
6 Your Authentic Sales Conversations 77
7 Your Authentic Close 91
8 Your Authentically Written Sales Page Copy 109
9 Your Buyer’s Brain 161
10 Your Authentic Business Plan 185
Acknowledgments 207
About the Author 211
Index 213
Giới thiệu về tác giả
Kendrick Shope is the founder of Authentic Selling University, which has produced more than $30, 000, 000 in sales over the past fourteen years. Kendrick was inspired to be an example for her then three year old daughter that you’re never too old to create the life you deserve, and created her own business after a successful career as a top sales rep at Fortune 500 companies including Eli Lilly and Glaxo Smith Kline.
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