Have you ever wondered how to begin selling yourself as an artist?
This guide is an excellent starting point when marketing to buyers, press, labels, galleries, producers, media outlets and other organizations. With superb vocabulary this book will assist you to sell yourself in various contexts, this is a must-have book for creative professionals and dedicated hobbyists. You have the talent, learn some simple tips to sell your craft!
Featuring techniques, instructions, examples and exercises to encourage and empower all creative artists to sell their own work.
Mục lục
SUMMARY & INTRODUCTION
Table of Contents
WORDS
POWER WORDS
MOTIVATING YOUR READERS
POWERFUL PHRASES
WRITING TO SELL
WRITING TO INFLUENCE
COMMON WRITING FLUBS
THE SALES LETTER
INTEREST
SALES LETTER FUNDAMENTALS:
COMPONENTS OF A SALES LETTER
GUARANTEES
TEST MARKETS
FORMATTING
LOOKING THE PART
MARKETING
MARKETING MANAGEMENT
SOCIAL MEDIA
BRANDING
MARKETING PLAN
MARKET RESEARCH
MARKETING OBJECTIVES AND STRATEGIES
CAREER STARTUP PLAN
CUSTOMER SERVICE
SELLING
SELLING YOURSELF AND SELLING YOUR WORK
10 SALES PRINCIPLES
SIMPLE STEPS FOR SUCCESS
THE ART OF NEGOTIATION
10 TIPS TO OVERCOME OBJECTIONS
CONFIDENCE
PSYCHOLOGICAL SELLING
NETWORKING
CRUCIAL SALES MISTAKES NOT TO MAKE
OUTLINES, QUESTIONNAIRES, WORKSHEETS AND SALES SCRIPTS
RESUME REPAIR TOOL
TELEPHONE SALES SCRIPTS
SIMPLE MARKETING PLAN OUTLINE
MARKET RESEARCH CHECKLIST
SALES CALL CHECKLIST
TARGET MARKET DEMOGRAPHIC CHECKLIST
COMPLETE MARKETING CHECKLIST
SALES PROMOTION CHECKLIST
BREAKING DOWN THE BUYER
SAMPLE SALES & MARKETING LETTERS
GLOSSARY OF TERMS
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