Start is a one-stop guide to getting your business of the ground.
Written by someone who has actually been there and done it, it gets
straight to the heart of launching your business, with no-nonsense
ideas to help you start out with confidence and a clear direction.
Pick up some essential tips like:
* Start with the idea. What is it and how will it realise your
ambitions?What is the long-term plan? If you don’t know where you
are going then you won’t get there.
* Simplicity is the key. Don’t overcomplicate things so that the
idea is pecked to death by ducks. If you can write it on a postcard
and explain it to your mum, then you can get started.
* Make clear plans. Draw up One-page business and personal plans to
work out what you want in the simplest and clearest possible
way.
* Decide what you want. Flush out whether you are building to sell,
or just want the business to fund your lifestyle, then take the
leap of faith and get it underway. Work hard, but don’t confuse
being busy with being effective.
* Learn from experience. Realise when you are gaining speed but
losing altitude, and have the courage to change things when they
aren’t working well.
All vital stuff, packaged and presented in a way that will help you
put it into practice right away. So what are you waiting for? It’s
time to Start.
Giới thiệu về tác giả
Kevin Duncan is a business adviser, marketing expert and
author. He was educated at Oxford and has worked in communications
for 25 years, advising companies such as British Airways,
Carlsberg-Tetley, Diageo, Heineken, Lloyds TSB, Marks &
Spencer, Norwich Union, Reuters, Scottish Courage, Sony, and
Virgin.
He has hands-on knowledge of how to run most types of business,
and has worked with over 200 clients in almost every category
(except Tobacco, which he won’t work on). He has deployed 600m of
funds on more than 200 brands, overseen over 1, 000 projects, and
won 35 awards for creativity and effectiveness.
Kevin is the author of Running Your Own Business and Growing
Your Business and teaches at Canterbury University. For the last
eight years he has been an independent troubleshooter, working on
his own as Expert Advice, advising companies how to run their
businesses.
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