Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.
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Ngôn ngữ Anh ● định dạng PDF ● Trang 456 ● ISBN 9781452256412 ● Nhà xuất bản SAGE Publications ● Được phát hành 2016 ● Có thể tải xuống 6 lần ● Tiền tệ EUR ● TÔI 5352286 ● Sao chép bảo vệ Adobe DRM
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