Surveys are a cornerstone of social and behavioral research, and with the use of web-based tools, surveys have become an easy and inexpensive means of gathering data. But how researchers ask a question can dramatically influence the answers they receive. Designing Quality Survey Questions shows readers how to craft high quality, precisely-worded survey questions that will elicit rich, nuanced, and ultimately useful data to help answer their research or evaluation questions. The authors address challenges such as language preferences for standard demographic questions (e.g. How to ask about gender), creative question design to keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses (memory, social desirability, etc.). Numerous examples of questions illustrate each identified principle of question construction.
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Ngôn ngữ Anh ● định dạng EPUB ● Trang 256 ● ISBN 9781506330556 ● Nhà xuất bản SAGE Publications ● Được phát hành 2018 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 8218647 ● Sao chép bảo vệ Adobe DRM
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