Medien und Ökonomie

Klaus-Dieter Altmeppen & Matthias Karmasin

Klaus-Dieter Altmeppen & Matthias Karmasin
Medien und Ökonomie [PDF ebook]
Band 3: Anwendungsfelder der Medienökonomie

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Bìa của Klaus-Dieter Altmeppen & Matthias Karmasin: Medien und Ökonomie (PDF)

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Von Mägden und Mächten.- Medienökonomie im komplexen Diskurs des Korporatismus in Deutschland.- Neue Organisationsformen in der Medienökonomie.- Stakeholder Management als Kontext von Medienmanagement.- Dominanz-/Dependenzbeziehungen? Werbung und Medien.- Stabilisierung und Absicherung: Medien- und Marktforschung.- Internet-Ökonomie.- Zukunft des Content – Zukunft des Journalismus?.- Ausbildung für die Medienwirtschaft.

Giới thiệu về tác giả

Dr. Klaus-Dieter Altmeppen ist Privatdozent wissenschaftlicher Oberasssistent am Institut für Medien- und Kommunikationswissenschaft der TU-Ilmenau
DDr. Matthias Karmasin ist Professor für Kommunikationswissenschaft an der Universität Klagenfurt und Vorstand des Instituts für Medien- und Kommunikationswissenschaft

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