Lan (University of Houston, USA) Ni & Bey-Ling (California State University, Fullerton, USA) Sha 
Intercultural Public Relations [PDF ebook] 
Realities and Reflections in Practical Contexts

Ủng hộ

This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice.

Practical public relations contexts examined by the contributing chapter authors—both scholars and practitioners—include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them.

Offering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change.

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định dạng PDF ● Trang 302 ● ISBN 9781317280873 ● Biên tập viên Lan (University of Houston, USA) Ni & Bey-Ling (California State University, Fullerton, USA) Sha ● Nhà xuất bản Taylor and Francis ● Được phát hành 2022 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 8241889 ● Sao chép bảo vệ Adobe DRM
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