A fully updated new edition of the fun and easy guide to getting up and running on Twitter
With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business.
* Fully updated to cover all the latest features and changes to Twitter
* Written by a Twitter pioneer who was one of the first marketers to fully tap into Twitter’s business applications
* Ideal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and services
* Explains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter
Mục lục
Foreword xiii
Introduction 1
Part I: Twitter? Like Birds Do? 7
Chapter 1: Getting Started with Twitter 9
Chapter 2: Welcome to the World of Twitter 19
Chapter 3: A Tour of the Twitter Interface 39
Chapter 4: Using Twitter Wherever You Think Best 57
Part II: Finding Your Flock 67
Chapter 5: So How Do I Start Twittering? 69
Chapter 6: Who’s Using Twitter 89
Part III: Twittering in High Gear 105
Chapter 7: How to Tweet Like Tweeps Do 107
Chapter 8: Improving Your Twitteracy 119
Chapter 9: Flaunt Your Feathers with Photos and Videos 137
Part IV: What’s the Point? Using Twitter to Your Advantage 149
Chapter 10: Finding Your Tweet Voice 151
Chapter 11: Twitter for Business 169
Chapter 12: Twitter and the Evolving Media Landscape 191
Chapter 13: The Social Side of Twitter 209
Chapter 14: Changing the World, One Tweet at a Time 227
Part V: The Part of Tens 243
Chapter 15: Ten Tweets to Send Today 245
Chapter 16: Ten Cool Ways to Use Twitter 253
Chapter 17: Ten Twitter Tools and Services 261
Chapter 18: Ten Resources for Twitter Glory 267
Glossary 273
Index 281
Giới thiệu về tác giả
Laura Fitton was one of the first marketers to discover
the value of Twitter for businesses and society. She founded
Twitter app store oneforty.com and sold it to Hub Spot. She’s
now Inbound Marketing Evangelist for Hubspot. Anum Hussain
speaks to thousands on how to effectively use social media – in
classrooms, at conferences and even alongside Twitter’s Small
Business Team. Brittany Leaning writes about social media
strategy for Hub Spot’s 1.6 million readers and has managed
accounts for several well-known brands.
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