Organizational Change integrates major empirical,
theoretical and conceptual approaches to implementing communication
in organizational settings. Laurie Lewis ties together
the disparate literatures in management, education, organizational
sociology, and communication to explore how the practices and
processes of communication work in real-world cases of change
implementation.
* Gives a bold and comprehensive overview of communication
research and ideas on change and those who bring it about
* Fills in an important piece of the applied communication puzzle
as it relates to organizations
* Illustrated with student friendly, real life case studies from
organizations, including organizational mergers, governmental
or nonprofit policy or procedural implementation, or technological
innovation
* Winner of the 2011 Organizational Communication NCA Division
Book of the Year
Mục lục
Introduction.
1 Defining Organizational Change.
2 Processes of Communication During Change.
3 A Stakeholder Communication Model of Change.
4 Outcomes of Change Processes.
5 Communication Approaches and Strategies.
6 Power and Resistance.
7 Antecedents to Strategies, Assessments, and Interactions.
8 Stakeholder Interactions: Storying and Framing.
9 Applying the Model in Practice.
Glossary.
Index.
Giới thiệu về tác giả
Laurie K. Lewis is Associate Professor of Communication at
Rutgers University. Her work has been published in many highly
regarded journals including Academy of Management Review,
Human Communication Research, Communication
Monographs, Communication Theory, Management
Communication Quarterly, Journal of Business
Communication among others. Dr. Lewis is also an experienced
trainer and consultant in the area of organizational change and a
research associate at Lifestory Research.
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