Increasing orders and improving performance is a wish shared by every salesperson. However, in actual work, many salespeople put in a lot of effort but see little return.In reality, the process of dealing with customers is a process of capturing their hearts. As salespeople, we should not fear customers or worry about not being able to handle them. If we can grasp the customer’s psychology and form a psychological alliance with them, the orders will be readily attainable.The Psychology of Sales aims to guide salespeople through the elaboration of concepts and analysis of detailed cases, teaching them how to correctly understand themselves, improve their psychological qualities, and use psychological knowledge to see through the customer’s inner world. This, in turn, will better promote sales efforts and achieve successful sales.
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