Tác giả: Lisa Leslie Henderson

Larry Weber (Boston, MA) is Chairman and CEO of Racepoint Global, an advanced marketing services agency. He is the founder of Weber Shandwick and MITX, the world”s largest Internet marketing association, and the author of four previous books on marketing, technology, and leadership. www.racepointglobal.com Lisa Leslie Henderson (Boston, MA) writes, teaches, and consults on the changing face of marketing, creativity and innovation, and social entrepreneurship. This is the second book upon which she has collaborated with Larry Weber. www.lisalesliehenderson.com