Entrepreneurship is not just about building businesses: it encompasses a set of skills, competencies and linked behaviours to support the creation of new ideas to create value. Entrepreneurial thinking is relevant across all aspects of life, personal and professional, and closely linked to both employability and life skills. This new textbook, via an array of pedagogical features, quizzes and worksheets, guides you in developing your own entrepreneurial thinking skills to support the development of ideas to tackle problems and challenges for yourself, for organisations and for society generally. It will challenge you to look beyond standard narratives of ‘heroic’ entrepreneurial individuals to identify how you yourself can become a creator of value in our volatile, uncertain, complex and ambiguous world.
Suzanne Mawson is an Associate Professor of Entrepreneurship at the University of Strathclyde Business School.
Lucrezia Casulli is an Associate Professor of Entrepreneurship at the University of Strathclyde Business School.
Mục lục
Section 1: Challenging your assumptions about entrepreneurial thinking and mindset
Chapter 1: Contextualising entrepreneurial thinking and mindset
Chapter 2: Considering your own entrepreneurial potential
Chapter 3: Challenging your frames of reference
Section 2: Getting comfortable with entrepreneurial ambiguity and uncertainty
Chapter 4: Developing your persistence and resilience
Chapter 5: Tackling your core beliefs and harnessing your fears
Chapter 6: Developing and refining your entrepreneurial judgement
Section 3: Connecting, collaborating and communicating with others
Chapter 7: Collaborating and working with others in entrepreneurial contexts
Chapter 8: Building empathy, trust and psychological safety
Chapter 9: Communicating verbally and non-verbally
Section 4: Harnessing your entrepreneurial thinking and mindset for value creation
Chapter 10: Unlocking your ability for personal value creation
Chapter 11: Creating value for others and tackling the world’s ‘wicked problems’
Chapter 12: What next for your entrepreneurial thinking and mindset?
Giới thiệu về tác giả
Suzanne Mawson is a Senior Lecturer in Entrepreneurship at the Hunter Centre for Entrepreneurship at the University of Strathclyde, where she teaches creativity and entrepreneurial thinking at Masters and MBA level. She is an expert in business development and growth, with particular expertise in programming and interventions to support ambitious and growth-oriented firms. Suzanne’s research interests also cover alternative entrepreneurial finance such as crowdfunding, as well as start-up and growth-oriented entrepreneurship in migrant and refugee communities. Her research has been published in a range of leading entrepreneurship and management journals including International Small Business Journal, Entrepreneurship & Regional Development and Industrial Marketing Management. She also co-authored the social enterprise textbook Social Entrepreneurs: Can they change the world? (Macmillan, 2017).
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