This book is about small business start-ups and management. The book provides those fundamental principles needed for identifying and developing business ideas before and during the process of business start-ups and management respectively. These are principles needed to translate business ideas into profitable and sustainable small business enterprise.
Giới thiệu về tác giả
Dr Luke Ike is a lecturer and management consultant. He obtained his MSc degree in Business Administration from the University of Innsbruck, Austria Europe, and Ph D degree in Business Administration from the University of Economics and Business Administration Vienna, Austria Europe. He completed post graduate studies in Ethnic and Minority Small Business Management at the London Guildhall University, United Kingdom, (now London Metropolitan University). He also obtained Post Graduate Certificate in Education (PGCE) from University of Greenwich, London, United Kingdom. Dr Luke Ike is the founder and CEO of COLNNECT Ltd Centre for Education, Management Studies and Consultancy, London, United Kingdom. He is also the author of many classic business textbooks such as – Management (Principles & Practices), Risk Management & Captive Insurance, International Management (Principles & Practices), Strategic Management (Concepts & Practices), International Business (Environments & Operations), Business Strategy (An Introduction), Entrepreneurship (Initiating and Developing a New Venture), Marketing (Traditional, Digital and Integrated).
Contact E-mail:[email protected]
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