"Lynn Paine has an optimistic analysis of the need for–and the value of–bringing ethical values into business decision-making. The ‘meltdown’ of so many high-flyers reecntly suggests that lesson had been lost on too many companies during the boom years. The time has come to take account of what she writes."–Paul A. Volcker"This book presents a way of broadening the role of the corporation in our society, an interesting and exciting role. It’s a good read for young leaders in all walks of life."–John C. Whitehead, former Chairman, Goldman Sachs"Value Shift provides a timely and compelling argument for why companies must incorporate values into their strategies–that no one in business can afford to ignore."–Daniel Vasella, Chairman + CEO /Novartis AG
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