Gabriele Siegert und Stephanie Grubenmann, University of Zurich, Switzerland, M. Bjørn von Rimscha, University of Mainz, Germany.
4 Ebooks bởi M. Bjorn Rimscha
Stephanie Grubenmann & M. Bjørn Rimscha: Commercial Communication in the Digital Age
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broade …
PDF
DRM
€3.83
Gabriele Siegert & M. Bjørn Rimscha: Commercial Communication in the Digital Age
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broade …
EPUB
Anh
DRM
€0.00
M. Bjorn Rimscha: Management and Economics of Communication
This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication.It is d …
PDF
Anh
DRM
€284.28
Tim Raats & M. Bjorn Rimscha: De Gruyter Handbook of Media Economics
The handbook presents key contributions from scholars worldwide, providing a comprehensive exploration of current trends in media industries from diverse perspectives. Within the framework of underst …
PDF
Anh
DRM
€162.42
