By arguing and detailing the elements of a soft and hard infrastructure approach to the process of global stakeholder relationships governance, this study integrates advanced, flexible and feasible tools to develop an organization’s listening culture; integrated reporting as an ongoing process of continued multi-stakeholder reporting.
Mục lục
1. Global Stakeholder Relationships Governance – An Infrastructure by Toni Muzi Falconi 2. Replacing Images, Reputations, and Other Figments of the Mind with Substantive Relationships in a Behavioral, Strategic Management Approach to Public Relations by James E. Grunig 3. From the Field: Six Steps Towards Stakeholder Relationships Listening by Emilio Galli Zugaro 4. Challenges and Tools for Mapping and Managing an Organization’s Relationships Networks by Joao Duarte
Giới thiệu về tác giả
Toni Muzi Falconi is Italian. His career has ranged across manager, entrepreneur, scholar and professor in Europe and the United States since the early 1960s. He was the Founding Chair of the Global Alliance for Public Relations and Communication Management, Senior Counsel of Methodos, the Italian cultural change management and stakeholder relationships
management consultancy, and currently teaches at NYU’s Master in Public Relations and Corporate Communication while also at the LUMSA University in the Vatican.
James E. Grunig is a United States citizen. Professor Emeritus University of Maryland (USA), leading author of the ‘excellence study’ (1986/1992) that forged the development of the current global body of knowledge in public relations. Based in Maryland.
Emilio Galli Zugaro, Italian citizen, Head of Group Communications of Allianz since 1992. Based in Munich, Germany.
Joao Duarte, Portuguese citizen, Head of Central-Eastern Europe Communication at Enel, Specialist Professor at Lisbon Politechnique Institute. Currently based in Rome.
Thêm sách điện tử từ cùng một tác giả / Biên tập viên
15.859 Ebooks trong thể loại này
