Manfred Bruhn & Christoph Burmann 
Marketing [PDF ebook] 
Einfuhrung in die Absatzpolitik

In The Post-Factual Polity: Ethical, Governance, Administrative, and Policy Crises in the Disinformation Era, Haris Alibasic presents a compelling and timely examination of the intricate challenges f …

Traditional building economics has primarily been concerned with issues around project appraisal and cost management techniques. On the other hand, modern construction economics has a wider focus wit …

The financial environment of small and entrepreneurial firms is changing rapidly and is a topic where significant disagreement remains amongst researchers and policy advisers. This concise textbook p …

Addressing three central questions of legal policy, this is an interesting and comprehensive analysis of the need to control and regulate tobacco consumption. The core issues of the book are litigati …

Bob Oros along with 67 colleagues making 348 contributions reveal how to turn your sales activities from dread and apprehension to a positive and exciting experience. Powerful lessons with input from …

Program management (Pg M) is fast developing as the essential link between strategy and projects and as a vehicle for organizational change. It offers the means to manage groups of projects with a co …

Insects, diseases, and weeds cause an almost 30% yield loss per annum in agricultural production, resulting in an increased consumption of pesticides by 20% per annum throughout the world. This compr …

Globalization is a pervasive feature of recent industrial and commercial developments, not least in the airline business with concomitant effects on human resource management. This book focuses on th …