Tác giả: Marc H. Meyer

Ủng hộ
Frederick G. Crane is an executive professor of Entrepreneurship & Innovation at the College of Business at Northeastern University, Editor of the Journal of the Academy of Business Education, and co-founder of Ceilidh Insights LLC, an innovation management training, intellectual property consulting, and consumer insight company. He was formerly a professor of marketing and entrepreneurship at the University of New Hampshire and a chair and full professor at Dalhousie University. He currently teaches courses in entrepreneurship, innovation, and entrepreneurial marketing.His academic research activities have resulted in more than 100 publications, including fifteen books. Additionally, he currently serves on the editorial boards of several academic journals. His current research stream intersects the domains of marketing, entrepreneurship, corporate venturing, and innovation, and he is conducting ongoing research on the psychology of entrepreneurship, entrepreneurial education, entrepreneurial branding, and innovation readiness. Dr. Crane is also an award-winning educator who has received numerous honors for teaching excellence over the past twenty years.




6 Ebooks bởi Marc H. Meyer

Marc H. Meyer & Frederick G. Crane: New Venture Creation
Structured around the idea that innovation is at the core of successful entrepreneurship, this insightful guide by Meyer and Crane establishes innovation as a necessary first step before writing a bu …
EPUB
Anh
DRM
€114.99
Marc H. Meyer: Fast Path to Corporate Growth
Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through …
PDF
Anh
DRM
€38.40
Marc H. Meyer: Fast Path to Corporate Growth
Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through …
EPUB
Anh
DRM
€25.67
Alvin P. Lehnerd & Marc H. Meyer: Power of Product Platforms
Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one …
EPUB
Anh
DRM
€16.42
Frederick G. (Northeastern University, USA) Crane & Marc H. (Northeastern University, USA) Meyer: New Venture Creation : An Innovator’s Guide to Entrepreneurship
Structured around the idea that innovation is at the core of successful entrepreneurship, this insightful guide by Meyer and Crane establishes innovation as a necessary first step before writing a …
PDF
Anh
DRM
€101.61
Chaewon Lee & Marc H. Meyer: Innovation for Entrepreneurs
Innovation for Entrepreneurs presents a powerful but easy to apply toolkit for innovation, based on Professors Meyer and Lee’s decades of experience as company founders and innovators for …
PDF
Anh
DRM
€38.19