“Work That Works, Work That Wins” by one of the most influential and admired global advertising executives and creative leaders, captures the author’s pursuit of superior creativity, and ultimately compelling advertising that reinforces the bond between people and brands, with something substantial to tell, told brilliantly. Fully engaged in focusing and encouraging on setting high standards for creative excellence in the advertising community around the globe, Moreira’s very respectable compilation of valuable lectures, which were given throughout the world at universities and industry forums, remarkably impacted and significantly and powerfully helped shape advertising.
The sale of this book will generate funds, which will be donated to:
St. Edmund’s Retreat, Enders Island
Mystic, CT
www.endersisland.org
Giới thiệu về tác giả
Brazilian-born Marcio Moreira (1947-2014) was Vice-Chairman, Chief Creative Officer, Global Professional Management of Mc Cann-Erickson Worldgroup and Mc Cann-Erickson Worldwide. Previously held the post of Regional Director of Mc Cann-Erickson Asia-Pacific, the largest western based ad agency system spanning over 20 countries.
Marcio was recipient of numerous awards, including Cannes Gold and Silver Lions, New York Festivals Gold, Silver and Bronze Awards, Clio, Mobius and Andy Awards. In 1987 Marcio was Marketing Coordinator for Columbia Pictures, then a Coca-Cola subsidiary.
He was board member of the International Advertising Association and Effie Awards. He was a board member of VCU Ad Center and The Berlin School of Creative Leadership. Marcio was named Brazil’s Advertising Professional of the Year, of the Decade and of the Century. He served as a judge of major creative festivals in Europe, Asia, Latin America and U.S.
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