This book is a compilation of tools, techniques and frameworks
for use in the field of entrepreneurship and innovation (E&I)
education. Developed and honed over the past two decades,
these teaching approaches are combined with well-versed
practical insight.
As professors know all too well, the human brain cannot articulate
more than three or four dimensions of a problem without the aid
of what could be referred to as checklists for thinking :
frameworks (visual or otherwise) that help students think in terms
of multiple variables affecting a problem.
Entrepreneurship and Innovation Education provides a toolbox
of more than 50 frameworks for analyzing entrepreneurship and
innovation problems, and for enabling effective decision-making.
It is a useful guide for professors and students alike who are
looking for an overview of available tools, methods and
approaches to actively learn how to go from the visionary idea to
the market.
Giới thiệu về tác giả
Marcos Lima holds a Ph D in Information and Communication
Technologies from the Federal University of Bahia, Brazil. He
currently teaches at SKEMA Business School in France. Over the
last 20 years he has taught primarily in the fields of innovation
and marketing. He has extensive expertise in active learning
methods, having previously co-authored the books, Teaching with
Cases and Reussir mes etudes de cas, both of which make
considerable use of the framework-based approach.
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