Introduction to Quantitative Research Methods is a student-friendly introduction to quantitative research methods and basic statistics. It uses a detective theme throughout the text to show how quantitative methods have been used to solve real-life problems. The book focuses on principles and techniques that are appropriate to introductory level courses in media, psychology and sociology. Examples and illustrations are drawn from historical and contemporary research in the social sciences.
The original CD-ROM accompanying the book and its content are no longer available.
Mục lục
Order at All Points
Counting and Accounting
Starting the Inquiry
`But What Happened Then?′
Defining the Inquiry
`Then How Do You Know?′
Methods of Inquiry
`It Is a Capital Mistake to Theorize before One Has Data!′
`Data! Data! Data!′
Analyzing Data from the Inquiry
Finding Answers from the Inquiry
`Elementary, My Dear Watson!′
Summarizing and Presenting Results
`Quite So!′
Giới thiệu về tác giả
Position: Associate Professor Research Interests: Quantitative Psychology Psychometrics Psychological factors determining adoption of new technology Personal construct psychology – theory and measurement
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